OVO CLOTHING: A CULTURAL MOVEMENT IN STREETWEAR

OVO Clothing: A Cultural Movement in Streetwear

In ar, few brands have been able to capture both mainstream and underground attention ovoshop like October’s Very Own (OVO). Founded by global music icon Drake, along with Noah “40” Shebib and Oliver El-Khatib, OVO has grown from a niche merchandise label into a full-fledged lifestyle brand. Known for its distinct owl logo, minimalist d

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